Ad to challenge Gore's planet-saving image

Here.

Excerpt:

The spot, which begins airing Tuesday on several cable networks, is also meant to counter a new outreach by the Alliance for Climate Protection, an umbrella organization founded by Mr. Gore last year. The group is planning a massive music festival in July and will spend a reported $10 million on advocacy ads promoting the "climate crisis" and eco-consciousness.

Two comments:

1. Note that Gore's "Live Earth" last summer was a "massive flop".

2. Wasn't Gore's ad blitz supposed to "cost between $100 million and $200 million a year"?