Live Earth Team Picked as Executive Producers for 2009 Green Inaugural Ball
“The 2009 Inaugural Green Ball Organizing Committee and I hand-picked Kevin Wall and the Live Earth team to executive produce this year’s event to ensure we deliver the best possible Green Ball befitting this historic occasion. It is my pleasure to be partnered with Live Earth again, as they are the experts in creating high-profile events that marry music star power with an important environmental message,” said the Honorable Al Gore.As per usual, I think that "2 billion audience" number is vastly inflated - BBC, July '07 | Diana ratings dwarf Live Earth
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On July 7, 2007, Live Earth: The Concerts for a Climate in Crisis became the largest global entertainment event in history, with simultaneous concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg, and reaching an estimated audience of 2 billion people worldwide. As with the 07.07.07 first Live Earth event, with the Global Climate Crisis, Live Earth partners with former Vice President and recent Nobel Peace Prize winner Al Gore and his organization, The Alliance for Climate Protection, whenever dealing with the Global Client Crisis. Live Earth’s overall mission centers on leveraging the power of entertainment through integrated events, media, and experiences to ignite global movements aimed at solving the most critical environmental issues. www.liveearth.org.
The British TV audience for the Live Earth concerts was less than a third of that for last week's Concert for Diana.
BBC One's average ratings between 2000 and 2200 BST on Saturday were 3.1 million, compared with 11.4 million for the Diana gig on the previous Sunday.
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"The audience for Live Earth peaked at nearly five million viewers," a spokeswoman said.
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Madonna used foul language when she encouraged fans at Wembley Stadium to "start jumping up and down" as a way to "save the planet".
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Critics argued the gigs themselves caused pollution, but organisers said they were as environmentally-friendly as possible.
There were also claims that many of the celebrities involved were poor role models because they flew around the world with entourages while on tour.
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