But is wind really the answer?: Co-operative campaign first to feature Bob Dylan's 'Blowin' in the Wind'

LONDON - The Co-operative is launching an advertising campaign featuring Bob Dylan's sixties hit, 'Blowin' in the Wind' to mark the completion of its corporate re-branding project. The £10m brand campaign to highlight its ethical and environmental credentials.

The campaign, by McCann Erickson, doesn't mention any of the group's businesses, but focuses on the group's commitment to tackling climate change, reducing worldwide poverty and its Fair Trade projects.

Catastrophism Is NOT Risk-Free « The Unbearable Nakedness of CLIMATE CHANGE

...The two authors are making the same point: the main motivation for the violence is in the people’s conviction that things are going pretty badly indeed, and they have to do something, however illegal or immoral.

So next time somebody will try to argue that it is our duty to consider mostly worst-case scenarios, I will just remind them: catastrophism, with all its baggage of unintended consequences, is a Pandora’s box. With Hope removed.

Taking Illegal Action: Do our tactics unite or divide us? « It’s Getting Hot In Here

As Obama said yesterday “We will not be put off from action because action is hard.” When we face a crisis; and the public knows the issues but doesn’t recognize the situation as a crisis - how best do we respond? If a building is burning - we don’t calmly ask for better fire alarms or wait for firemen to save us. We grab our neighbors, and take action to deal with the crisis. By responding to a situation that is in fact a crisis, and an escalating one at that - we feel it’s vital to escalate our response to the crisis. Al Gore recognizes that civil disobedience is the appropriate response to this crisis. James Hansen is supporting it. A court of law in the UK has justified it. Bill McKibben and Wendell Berry are calling for it. In fact, Hansen, McKibben, Berry, and many others are all joining the Capitol Climate Action (we are still working on Gore!).

Twitter / Hank Racette

@gopsaver @LynnMaudlin I think we've hit the tipping point on pub. perception of Global Warming. People are sick of the nonsense.