Grandiose video from Lewis Gordon Pugh (CO2-hysteric who tried to kayak to the North Pole, but fell 600 miles short)

Polar Defense Project » Saving the Arctic, Saving the Soul

Lewis speaks at the Business Innovation Factory of the motivation and vision which drove him to succeed in his 1km North Pole swim with the support of his world class team. He shares his dream to use this symbolic swim to shake the lapels of world leaders and to help stop climate change

Check out the remarkable opening scenes here:



More on Pugh is here.