Was the January 10, 2009 CO2-hysteric "National Polar Bear Plunge" a complete flop?

I've looked around on the web, and the silence about this event is deafening. I can see that various people are still jumping in cold water for other causes, but how many Americans participated in last Saturday's "Get Cold to Stop Global Warming" event?

Keep Winter Cold

A Project of the U.S. Climate Emergency Council and the Chesapeake Climate Action Network

Kristian's Blog: The polar bear plunge experience

They get pledges to raise money for a charity of choice; this year was a clean water fund for Rwanda.
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The experience … well let’s just say I will never do it again. I neither found it exhilarating nor refreshing as people had described. Simply cold, bitterly bone chilling cold.

Eastern Wrestling Alliance Newswire

We are writing to ask for your help. On January 24, 2009, we have committed to grin and “bear” it for the athletes of Special Olympics Maryland by taking a chilly dip into the Chesapeake Bay alongside about 7,500 other warm-hearted people.