Tuesday, April 21, 2009

The Four [allegedly] Biggest Enviro-Scams: Green claims that make us see red. | The Big Money
In greenwashing, as in life, there are seven sins. There's the sin of the hidden trade-off, for example, the sin of vagueness, and the sin of no proof. So says sinsofgreenwashing.org, which takes on companies that offer seemingly green benefits--often at a hefty price tag--with little results. As the green trend continues, companies in almost every industry vie for a piece of the green market, even the embattled General Motors (GM) has taken a chance on its own green product initiative.

But as the field of green products grows, so does the number of impostors. The following is a list of some of the most perplexing green products out there-and an assessment of just how scammy they might be:

Clorox "Green Works" Products
...
Last fiscal year, the Sierra Club received $470,000 from the Clorox Company, according to Zerudo.
LETTER TO THE EDITOR: Getting a rise out of us - Washington Times
...This ruling came in late 2007. The rate of sea-level rise - which began after a period known as the Little Ice Age - proceeded steadily from about 1850 until then, without accelerating. Since then, satellite data have affirmed that the rate peaked in 2005 and that levels even have dipped slightly. Sea levels around the Maldives have dropped appreciably in recent decades. Nowhere did The Times acknowledge doubt, let alone these facts.

In short, this reportage perpetuated unsupportable claims made, as the UK High Court put it, "in the context of alarmism and exaggeration in support of [Mr. Gore's] political thesis." A retraction is warranted.

CHRISTOPHER C. HORNER
Earth Day: Is There Any Appetite for Tackling Climate Change? - Environmental Capital - WSJ
Today, just in time for the 40th anniversary of Earth Day, the House will start a marathon parade of 54 witnesses over four days to talk about climate and energy, culminating with an inevitable Friday appearance by former vice president Al Gore. Will anyone be listening?

For all the heated rhetoric about global warming, plenty of people are starting to worry the issue is running out of steam.
Climate Progress » Blog Archive » Space-based solar energy jumps the shark — or fries the shark Star-Wars style
This is a three-fold update on my earlier piece “PG&E signs first-of-a-kind space solar power deal with Solaren. Why?“ I will reprint an email sent to the media from physicist Marty Hoffert that begins:
The PG&E deal is a scam. Pure and simple. We don’t need to study it in detail any more than one needed to study Bernie Madoff’s investment scams.

1 comment:

Ben said...

Following is a response posted by Ketchum on behalf of The Clorox Company:

On behalf of The Clorox Company, I would like to respond to Amy Tennery’s article titled “The Four Biggest Enviro-Scams,” in which she criticizes the Green Works brand. It is our belief that Ms. Tennery misinterpreted key product information about Green Works Natural Cleaners, and I would like to provide the following facts to put her conclusions into context.

First of all, the Green Works brand is committed to using the highest level of natural ingredients in each product. The majority of Green Works natural products are recognized by the EPA’s Design for Environment program for using safe chemistry, and we are working with the EPA to get the remainder of our products in the program.

Since our launch, the Green Works brand has been transparent in our labeling of ingredients, our definition of natural and the percentage of natural ingredients in our formulas (95+ percent). In fact, to the best of our knowledge, no other company making natural household cleaning products lists, on label, the percentage levels of natural ingredients in their natural products. In terms of transparency, the Green Works brand not only lists all our ingredients on labels and on our web site but we have broadly communicated our belief that natural products should:

o Be made from plant- and mineral-based ingredients
o Be made with biodegradable cleaning ingredients
o Not be tested on animals

Tennery is quick to dismiss the natural profile of an ingredient, implying that it’s more important to be environmentally sustainable. We believe both are important, which is why we are confident in the ingredient choices we have made for our formulas.

Corn-based ethanol – Tennery states that the environmental community has targeted corn-based ethanol for being “neither cost effective nor eco-friendly,” but these complaints are for using corn-based ethanol as a fuel source. This has nothing to do with how we use corn-based ethanol in Green Works products. From our standpoint, we would rather use a plant-based ethanol in our products than a similar petrochemical-based ingredient.

Sodium Lauryl Sulfate – Tennery states “many items in the Green Works line” contain SLS. Only Green Works Natural Dishwashing Liquid and Green Works Natural Dilutable Cleaner contain this ingredient. SLS can be an irritant at high concentration levels -- similar to other natural ingredients, such as citric acid (lemons) or acetic acid (vinegar). As an ingredient in our dishwashing liquid and our dilutable cleaner, SLS is present at low levels and is safe for the consumer.

We are actively continuing to evolve the Green Works brand – from the formulas (as natural options become more widely available), and to packaging (going towards 100% PCR).

Finally, Tennery comments about our “perplexing” relationship with Sierra Club. From our standpoint, it’s pretty straightforward. The Green Works brand wanted to contribute to environmental conservation by supporting one of the largest, grassroots organizations in the U.S. We are proud to continue our financial support of Sierra Club today.

The Green Works brand stands for powerful cleaning done naturally and we have stayed true to that promise. Our proposition is aimed at the mainstream consumer who is interested in natural products that clean, are affordable and easily accessible. We are achieving our goal to mainstream natural cleaning and are proud of our leadership position in the Natural Cleaning Category.

Sincerely,

Jessica Buttimer
Global Domain Leader, Green Works