Sunday, April 05, 2009

It's so last year: Vanity Fair abandons the 'green issue' - Windows Live
Spring has sprung, and everything is going green. Everything, that is, except Vanity Fair, which has decided to ditch its annual "green issue". For the past three years, the monthly glossy has made much of dedicating its May issue to the environment: from Leonardo DiCaprio posing on an iceberg to last year's open letter from Robert Kennedy Jnr to the next president calling for action on global warming. This year, the incipient tradition has been quietly dropped.

Condé Nast, publisher of Vanity Fair, argues that the environment has become so integral to the news agenda that there is no longer a need for a dedicated issue. "Vanity Fair remains committed to covering the environment, and we'll spread our coverage throughout the year, instead of relegating the bulk of it to a specific issue" a spokeswoman says.

But others interpret the move as a sign that the environment is slipping down the agenda, overtaken by the economic crisis. This theory is backed by new research showing that coverage of the environment has fallen significantly. The latest figures from TNS Media Intelligence, a research firm, show that national newspaper coverage of environmental issues – including climate change, global warming, green consumerism and sustainability – fell by 27 per cent in 2008. In the first quarter, there were 3,866 articles published on green issues, compared with 2,811 in the final quarter.

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