You can buy ink by the barrel, but you can't buy credibility

What's In A Name? Favorables for Krugman... - Rasmussen Reports™

But if people are asked about New York Times columnist Paul Krugman, the numbers shift significantly. Once he is identified with that publication, his unfavorable ratings jump 15 points to 37%. The number with a Very Unfavorable view more than triples to 20%. However, Krugman’s favorable ratings show little improvement, inching up only three points to 25%.