Ezra Klein - Can you solve global warming without talking about global warming?

To expand a bit on a point I made on Rachel Maddow's show, I'm just not sure how you do a response to climate change if you can't really say the words "climate change." And that's where we are right now: The actual problem we're trying to solve is politically, if not scientifically, controversial...
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In response to this, Rachel said that no one wants to hear about climate change. The operative emotion here has to be inspiration, not fear. And she's right about that. The polling certainly backs her up. But that strikes me as depressing evidence of how unlikely we are to succeed.
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My fear is that if we ever get to the place where the action being taken makes a sort of sense as a way to address the problem, public opinion will collapse because it's built on such a flimsy foundation.