Nissan Teaches Kids to Speak EV - autoevolution
You have to hand it to those Nissan marketing wizards... The company has proven in recent years, thanks to the Zero Emission Alliance program, that it plans well ahead when it comes to implementing a new technology, to insure its success.
That line of thinking, which we are confident was pretty much responsible to the Nissan Leaf getting named European Car of the Year without actually selling a single unit, will now be expanding the young generation's view about the benefits of clean transportation and the dangers of global warming.
Nissan announced today the launch of the so called "An Electric Vehicle in our Home” web program, an initiative intended to educate elementary school children about the above mentioned dangers and benefits.
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On one hand Nissan is smart for exploiting the myth of global warming. It’s a no-loose situation. Who doesn’t want a clean planet? Nissan wants to scare people into their eco-box of a car. On the other hand, Nissan is taking a huge gamble because only the few environmental wackos will actually be driving the Leaf while most of the rest of us will simply be laughing at it and them. By the way, is anyone concerned about the safety of these cars?
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