Why would warmist Schwarzenegger want to "build interest in California tourism"?

Cultural Icon, Environmental Crusader and Former Governor Arnold Schwarzenegger to Speak at 2011 GBTA Convention

The Global Business Travel Association (GBTA) today announced that The Honorable Arnold Schwarzenegger will be featured as a keynote speaker at the annual 2011 GBTA Convention in Denver, Colorado, August 21 – 24, 2011. Most recently serving as the 38th governor of California, Schwarzenegger's career has included being a world champion athlete, dedicated public servant, environmental crusader, successful businessman and celebrated actor. Mr. Schwarzenegger's appearance is made possible by Sabre Travel Network, GetThere & Travelocity Business.
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Working with the California Travel and Tourism Commission to market California as a premiere destination, Schwarzenegger helped launched commercials in both domestic and foreign markets, hosted promotional events and receptions in foreign countries, promoted California at major trade shows across the globe, and signed numerous Memos of Understanding – all to build interest in California tourism.