Richard Branson: 'Saving the world’ is good business - Telegraph

http://www.telegraph.co.uk/earth/environment/climatechange/8841368/Richard-Branson-Saving-the-world-is-good-business.html

Take his Carbon War Room – based on Churchill's Whitehall command centre on the premise that "the threat to our planet is indeed worse than the First and Second World War put together"